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California Privacy Rights Act

The California Privacy Rights Act of 2020 (CPRA) is a new data privacy law that substantially updates the existing California Consumer Privacy Act (CCPA). It was voted in by California voters on November 3, 2020 as Proposition 24.

The CPRA’s enhancement of the existing CCPA brings California privacy law into closer alignment with the European General Data Protection Regulation (GDPR). Among other additions, the CPRA creates new rights for consumers, adds new governance and transparency obligations for in-scope businesses, introduces a new sensitive data classification, extends data breach liability, and establishes a dedicated agency to interpret and enforce the new law.

The FAQs cover these CPRA changes to the CCPA:

  • Sensitive information
  • New definitions
  • Data breach liability
  • New enforcement agency
  • New rights
  • Data retention
  • Transparency and governance
  • “Cross context” advertising
  • Risk assessments
  • Penalties